Special Report: Motor Insurance Research 2019

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What’s fueling motor insurance today? Michele Bacchus talks to the industry and gives the low-down on what’s heading down the highway towards insurers in both the fast and slow lanes

With driverless cars on the radar, telematics policies still gaining traction among young drivers, and advanced driver-assistance systems becoming increasingly commonplace, the motor industry has

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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