PSTF: Key to improved customer service held by technology chiefs

richard-burdge

Chief information officers and chief technology officers are poised to become the real heroes in the drive to provide customers with the products and services they desire from insurers.

That was the view of Richard Burdge, chief marketing officer at Thunderhead, who added: "I am a marketer by trade and, in the past, I thought we were the true heroes of the process because we were the

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