Nordic player vows to be more "aggressive" after rebrand

- By Jonathan Swift
- @InsuranceSwifty
- 15 Mar 2010
- Indicative reading time: 1 minute

From August 2010, the TrygVesta insurance group will assume the simpler name of Tryg.

The life buoy will be the company's trademark in Denmark, Norway and Finland.

"Customers will see a more

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